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Edd Razzell
Independent Consultant
Experience
Sole Director, Leadtracer
Oct 2016 - Present
Founded and bootstraped my venture and grew it through networking and advertising, signing all new clients myself.
Managed and assembled a remote team of independent contractors located in Argentina, Israel, and the USA.
Select client work follows below:
Marketing Strategy for an Independent School in London
Oct 2019 - Present
Generated over £1,000,000 per year in new customer value by increasing lead flow.
Hired and led team of three, successfully pitching and executinf four new projects for the client. I redeveloped their marketing and lead tracking systems, generating 3500 calls through their website, which created an estimated revenue potential of £180,000/sale, leading to an estimated £1,000,000 of customer lifetime value per year.
Paid Ads Strategy for the UK’s Leading Property Advisor
Jul 2019 - Mar 2020
Created roughly £400,000 of revenue in nine months by generating leads using paid advertising in a team of two. Generated 3100 leads in 9 months, managing paid ads strategy and media buying, achieving a lead cost of £17.09/lead, with an average sale worth £6000
Advertising Strategy and Management for a South London Estate Agency
Oct 2018 - Jan 2019
Helped an estate agency under new management to boost their online presence through paid advertising, increasing their Facebook page from 67 to 17,107 people.
Advisory Roles
Free Events for Young Entrepreneurs
May 2019 - Present
I have undertaken pro-bono work to mentor young entrepreneurs, where I have been funding, organising and teaching at live events since May 2019.
Through this work, more experienced entrepreneurs have reached out to me and asked to pay for advisory roles.
Examples of these advisory roles follows below:
Advised Successful Merger Between Two Digital Marketing Firms
Mar 2022 - Jun 2022
I helped this business to boost revenue from $50,000/month to $110,000/month by enabling the two owners to focus on their respective strengths, sales and service delivery.
I advised on the implementation of organisational charts and on hiring line managers, redistributing headcount away from web development and instead into digital advertising, maximising revenue per head.
Advised Founder on Sales and Marketing In Order to Increase Revenue
Feb 2019 - Mar 2019
I assisted in quickly growing revenue from £11,000/month to £20,000/month through an advisory role.
I designed a new sales process for the founder to use with her existing laed flow in order to close more new deals.
Education
Lancaster University
LLB Bachelor of Laws, Law and Politics. 2:1
2014 - 2017
Firsts in: Family Law, Politics of the European Union, Property Law
Extracurricular: President of the Independent and Alternative Music Society, Vice President of the Politics Society
Awards: Santander Universities Award
St Albans School
2008 - 2014
Awards: Distinguished Delegate, HABSMUN 2014
Ranked 1st in class for Graphics GCSE
Test Scores
- GMAT: 730
- Verbal: 44 - 98th Percentile
- Quant: 47 - 59th Percentile
- AW: 6.0 - 88th Percentile
- IR: 8 - 90th Percentile
Nationalities
- British
- Irish
Languages
- English (Native - C2)
- Italian (Basic Instruction - A1)
- French (Basic Instruction - A1)
I am a marketing strategy consultant, working with clients at Leadtracer.
- Entrepreneurship
- Marketing Strategy
- Lead Generation
- Sales Process Creation
- Remote Team Management